PHASE ZERO
The Idea & Vision
The initial idea for EHOOG Sessions was born from a vision to showcase and elevate the vibrant live music scene in Eindhoven. The idea took shape during the Covid-pandemic (2020), when I as Combo Commissioner & Vice-President of ESMG Studentproof Jazz, realized the potential of combining musical talent with high-quality audio and video productions. And showcasing that talent to the world, rather than the local scene. However, pandemics and recording with a big crew was a no-go.
At the end of 2023 Merel van Lieshout came with the idea to revive that idea, and together with Joost Brandes we formed a core team to further develop this idea and finally realize it. Our goal was to create a platform that not only highlights local bands but also demonstrates the collaborative spirit and technical prowess of the Eindhoven community. We aimed to provide an unparalleled experience for viewers by producing top-tier live performance videos that capture the essence of each band’s unique sound and energy.
“What if we can share the amazing talent of Eindhoven-based bands with the world?”
PHASE ONE
Pre-Production
Planning and Coordination – Pre-production was a meticulously planned phase, involving detailed videoplanning, audioplanning, securing locations, and managing band schedules. We collaborated closely with two student associations: Studentproof Jazz, focusing on musical talent, and Dekate Mousa, specializing in video production. We also expanded our core team to smoothly run all facets.
Location and Setup – With the help of Studium Generale we were able to use the Corona hall in the iconic Luna building (formerly e-hoog gebouw) at the TU/e campus, which served as our primary filming location. This choice was strategic, leveraging its lighting grid, rehearsal rooms, living rooms, storage, kitchen and familiarity amongst the cultural associations.
Management & Leadership – As the executive producer, I oversaw the entire process, ensuring that all elements were aligned with our vision. Mainly focused on vision, directing, audio direction and overall video production. With my company The Winning Name I provided a lot of essential gear to both facilitate the audio recordings, backline as video recordings. Leadership roles were clearly defined, with a robust management structure to handle logistics, scheduling, and coordination among the 30+ crew members, volunteers and the eight bands.
PHASE TWO
Production
Intensive Filming Schedule – The production phase was an intense, yet rewarding, effort. Over a span of three days, we filmed 20 live performances from 8 different bands. The setup day involved rigging lights, arranging audio equipment, and setting up multiple camera angles to ensure we captured every nuance of the performances.
Team Dynamics and Execution – With a dedicated crew working tirelessly, the execution was seamless. My role encompassed ensuring the technical quality of audio and video, maintaining the schedule, and troubleshooting any on-the-spot issues. The collaboration between audio engineers, videographers, and the bands themselves was a testament to our collective passion and dedication.
PHASE THREE
Post-Production
The Never Ending Editing Marathon – Post-production involved an intensive edit weekend where the raw footage was transformed into polished videos. This included syncing audio, color grading, and adding graphics to enhance the visual appeal. Each video underwent meticulous editing to ensure it met our high standards.
PHASE FOUR
Marketing & Results
Strategic Marketing Plan – With 20 videos ready for release, we implemented a strategic marketing plan to maximize reach and engagement. Videos were scheduled for weekly uploads on the EHOOG Sessions YouTube channel, supported by social media promotion, collaborations, and community outreach.
Achieving our Goals – The results have been phenomenal, with each video receiving between 400 and 1000 views within the first few weeks. Our efforts have successfully put these local bands on the map and demonstrated what can be achieved with passion, collaboration, and professional execution.
Conclusion – EHOOG Sessions is more than just a series of live music videos; it is a testament to the power of community, the importance of supporting local talent, and the impact of high-quality production. As the executive producer, I am incredibly proud of what we have accomplished and excited for the future of EHOOG Sessions as we continue to grow and innovate.
For inquiries, collaborations, or sponsorship opportunities, feel free to reach out. Let’s continue to elevate the music scene together!