Recruit. Lead

As Recruitment Lead at OWOW I oversaw the complete transition from working with Trello boards and manual e-mails, to full platform integration within Recruitee and Automating the complete Recruitment Process and Funnels.
Twan Muste (freelance), CEOs, Operations Manager, Team Leads

Freelance at OWOW

2022-2023
Recruitee / Employee Branding / Recruitment / Operations / HR / Management
THE START

Labor-Intensive ATS

What started as a temporary gig to fill the HR/Recruitment shoes at OWOW quickly morphed into a full-scale transformation of how the company brought new talent on board. Imagine this: OWOW was in the midst of a growth spurt, attracting a flood of applicants eager to join the team. But with that flood came a tidal wave of emails—rejections, interview invites, follow-ups—all handled manually. And by “manually,” I mean juggling applicant updates in Trello, herding Team Leads across development, design, and mobile, and trying to keep everyone on the same page. It was like trying to steer a ship with an Excel sheet.

The first few months were all about speed, trying to keep up with the rapid pace of hiring. But the system—if you can call a marathon of emails and Trello updates a “system”—just wasn’t cutting it. I realized that OWOW needed more than just hands on deck; it needed a better way to navigate the recruitment process altogether.

new platform

Automation

So, I rolled up my sleeves and dove into the world of recruitment platforms. After sifting through options like Workday and Workable, Recruitee stood out as the best fit for OWOW’s needs. But selecting Recruitee was just the beginning. The real challenge was transforming it from just another tool into a seamless part of OWOW’s daily operations.

My tasks included not only integrating Recruitee into the company’s workflow but also implementing automation across the board. I managed everything from the nuts and bolts of integration to the orchestration of multiple Team Leads, ensuring they were all on the same page—literally. I trained them on how to use Recruitee effectively, making sure they weren’t just clicking buttons but leveraging the platform to its fullest potential. This included setting up a new Job Environment within Recruitee that streamlined everything from job postings to applicant tracking.

The results were nothing short of a game-changer. With Recruitee fully implemented, we automated rejection emails, interview scheduling, and job postings across LinkedIn, Indeed, and other job boards. What used to be a long, drawn-out process filled with endless back-and-forth became a smooth, efficient system that saved time and kept everyone—candidates and Team Leads alike—in the loop.

CONCLUSION

Growth-minded

In the end, we didn’t just keep up with OWOW’s growth; we sped past it. The recruitment process became quicker, more organized, and—dare I say it—actually enjoyable. Change wasn’t just needed; it was necessary. And now, OWOW is better equipped to handle whatever growth comes next.

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